With over 45 million worldwide users, social media platform TikTok provides not only users entertainment however offers a new perspective of advertising for digital marketers via the TikTok Marketplace. Proposing a range of opportunities in today’s competitive industry, businesses are able to promote themselves with current audios and trends as well as connect with other creators should they wish to partner up with.
The modern sensation of ‘TikTok famous’ creators and ‘influencers’ allows for businesses in the Marketplace to collaborate on a larger scaled target audience. This is a huge opportunity for venturing outside the norms of marketing, as TikTok attracts a generation with the most influencing power to date – ‘Gen Z’.
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Zero to Viral: Crushing it on TikTok – Boost Your Conversions
