Market-led results for the food and drink industry.Â
Whether you’re a food and drink brand, restaurant, or beverage distributor, we’re here to elevate your presence and deliver the results you need efficiently.
Our Approach
Strategic Branding
Just like a perfectly crafted recipe, our marketing strategies are customised to your specific business goals. We analyse market trends, consumer behaviour, and industry insights to create activations that resonates with your audience.
Advertising
From ad creatives to bid optimisation and performance tracking, we handle it all. Our marketers ensure your campaigns are impactful and deliver messages to the right consumers.
Data-Driven Insights
We dive deep into the analytics, discovering the metrics that matter. Our reports provide actionable insights, allowing you to fine-tune your marketing efforts to your consumers and aspirations.Â
Why choose our food and drinks marketing services?
Flavourful Creativity
Our marketing team thinks outside the box, infusing creativity into every campaign. We’re pragmatic in our approach and know that creativity creates cut through.Â
Get Creative
Our designs and messaging create an ambience that draws customers in. From social media visuals to email newsletters, we set the stage for your brand.
Community Building
Food brings people together, and so does great marketing. We know how to build communities online and how to get noticed.
Trust The Process
Cusp’s 4 step process to deliver your version of success:
Curiosity
We are genuinely curious about your data, comprehending your distinctive needs and goals.
Analysis
Next, we extract profound insights from your data, revealing concealed patterns and opportunities.
Audience
We craft compelling messages that speak to your audience, resonating with their interests, needs, and aspirations.
Attention
Finally, we create user-friendly data visualisations and strategies that resonate with your audiences.
Don't just take our word for it
“I invited The Cusp to present their findings about Gen A’s behaviour and trends to the marketing team. The team found the workshop engaging with valuable content that helped spark internal conversations about what we must do and prepare to engage with Gen A. Activities have included looking at CRM requirements and development, segmentations, content planning and budget and resources.”
Kenon Mann, Imperial College London
Deputy Director of Marketing and Student Recruitment
“The Google Ads strategy you have put together is just what we need. I appreciate the time you’ve put in to understand exactly what we need, and how your strategy aligns with the activity we’re running internally. Thank you also for your offer of a training workshop for our new team members; I’ll take you up on that!”
Laura Blanco, Gower College Swansea
Commerical Marketing Manager
“Many thanks to The Cusp for sharing their insights with our Centre Managers. Everyone enjoyed – and I was pleased with the response from my colleagues, too. Diolch”
Hannah Thomas, Centre for Learning Welsh
Director of Marketing
“The RWCMD team got a lot out of the session and really enjoyed it. We’ve come back with plenty of inspiration, so thank you.”
Yen Curran, Royal Welsh College of Music and Drama
Head of Digital
“Thank you to Louise and Jess for a brilliant, insightful and engaging Gen Alpha workshop. Their session painted a vibrant and multi-dimensional picture of this generation - who they are on a deeper level, what is important to them and useful tips on how to engage with this audience. Bringing this demographic to life has helped us lay the foundations to future proof our marketing strategy and has added great value to our thinking for the year ahead."
Tashi Shetty, Girl's Day School Trust (GDST)
Head of Marketing