TikTok for Tourism: Leveraging the Power of Destination Marketing for TikTok

TikTok is a social media platform that has taken the world by storm, and it’s no surprise that travel and tourism companies are starting to take notice. With its primary audience being Gen Z, who are known to be adventurous and keen on travel, TikTok has become a hotbed for tourism marketing.

Did you know that 75% of parents involve their children in their holiday-making decisions? And with TikTok being the go-to search engine for many young adults, it’s becoming an increasingly important platform for travel and tourism companies to utilise.

Download our eguide Leverage the power of the TikTok for tourism, where we’ll explore the ins and outs of TikTok tourism marketing, including successful case studies, tips for creating engaging content, and strategies for reaching your target audience effectively. Get ready to take your tourism marketing to the next level with TikTok.

In recent years, social media has become an integral part of tourism marketing strategies. With the rise of TikTok, the latest social media platform that has taken the world by storm, tourism professionals have an opportunity to connect with a new generation of travelers in a unique and engaging way. In this e-guide, we will explore how the tourism sector can leverage the power of TikTok to reach and engage with travelers and tourists.

Generating travel related content for your brand is always important, but to succeed on TikTok there are many things to keep in mind…

#1 Be consistent – people want to follow and engage with videos and holiday inspo constantly and getting your brand in the public eye as quick as possible will draw the right amount of attention to your page. Recommended posting is 3-5 videos per day.

#2 Jump on latest trends – try and incorporate your brand message and values in an authentic way by jumping on whatever is trending.

#3 Music – choose wisely!!! Ensure to pick an upbeat and current audio for your video. People will relate more to the content you’re putting out.

#4 Influencers – as well as posting your own content to promote brand values and travel, get influencers involved! Gen Z are always following and looking up to lifestyle influencers on TikTok, so collaborating is always a good idea to spread the message.

Popular hashtags on TikTok

TikTok is a useful social platform that can help users find their next holiday destination and these are the hashtags you’re going to want to be using in order to reach the right side of TikTok

–   TravelTikTok – 26.8B views

–   TravelTok – 7.7B views

–   TikTokTravel – 38.8B views-   TravellingTikTok – 13.1M views

The Cusp
The Cusp