Sector: Local Authority
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Enhancing local authority and council campaigns 
Our track record reflects successful collaborations with local authorities across a range of campaigns, from tourism promotions to health improvement initiatives. We’ve delivered impactful results through close partnership.

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Our Services

Services for Local Authority

Service

Digital Marketing & Google Ads

Elevate local authority advertising by optimising efficiency for enhanced visibility. Craft engaging content to attract attention, and leverage Google Ads to maximise reach and impact.

Service

Design & Leveraging Brand Identity

Crafting impactful campaigns that stand out amidst the noise. These campaigns resonate and hold significant value, ensuring local authority initiatives are of high quality and effectively switch on interest and awareness.

Service

Targeted Population Segmentation

Tailored campaigns specifically designed for local councils to reach prospective audiences where they are most active.

Advantages

Why choose our marketing services?

Customised Marketing Strategies

We have a demonstrated track record of excelling in crafting customised marketing strategies tailored to the unique needs and objectives of serving departments in local councils.

Making Government money ROI

Ensuring the effective allocation of local authority and council budgets is paramount to driving a return on investment and fulfilling their intended purposes. We consistently deliver on expectations and achieve tangible results for our local authority clients. 

Data-Driven Insights & Analytics

By analysing data, The Cusp can identify what strategies are working for councils, where improvements can be made, and how to optimise the marketing budget for maximum impact.

Our Process

Trust The Process

Cusp’s 4 step process to deliver your version of success:

01

Curiosity

We are genuinely curious about your data, comprehending your distinctive needs and goals.

02

Analysis

Next, we extract profound insights from your data, revealing concealed patterns and opportunities.

03

Audience

We craft compelling messages that speak to your audience, resonating with their interests, needs, and aspirations.

04

Attention

Finally, we create user-friendly data visualisations and strategies that resonate with your audiences.

Testimonials

Don't just take our word for it

“The RWCMD team got a lot out of the session and really enjoyed it. We’ve come back with plenty of inspiration, so thank you.”

Yen Curran, Royal Welsh College of Music and Drama

Head of Digital

“Thank you to Louise and Jess for a brilliant, insightful and engaging Gen Alpha workshop. Their session painted a vibrant and multi-dimensional picture of this generation - who they are on a deeper level, what is important to them and useful tips on how to engage with this audience. Bringing this demographic to life has helped us lay the foundations to future proof our marketing strategy and has added great value to our thinking for the year ahead."

Tashi Shetty, Girl's Day School Trust (GDST)

Head of Marketing

“I invited The Cusp to present their findings about Gen A’s behaviour and trends to the marketing team. The team found the workshop engaging with valuable content that helped spark internal conversations about what we must do and prepare to engage with Gen A. Activities have included looking at CRM requirements and development, segmentations, content planning and budget and resources.”

Kenon Mann, Imperial College London

Deputy Director of Marketing and Student Recruitment

“The Google Ads strategy you have put together is just what we need. I appreciate the time you’ve put in to understand exactly what we need, and how your strategy aligns with the activity we’re running internally. Thank you also for your offer of a training workshop for our new team members; I’ll take you up on that!”

Laura Blanco, Gower College Swansea

Commerical Marketing Manager

“Many thanks to The Cusp for sharing their insights with our Centre Managers. Everyone enjoyed – and I was pleased with the response from my colleagues, too. Diolch”

Hannah Thomas, Centre for Learning Welsh

Director of Marketing