Connect with more students & parent influencers
We have collaborated extensively with many educational institutions, such as universities, colleges and independent schools, to elevate their marketing effectiveness.
Future-proof your student recruitment strategy
Digital Marketing & SEO
Enhance your education’s marketing advertising and website for better visibility, creating engaging content to attract and retain students, and utilising social media platforms effectively to increase outreach and engagement.
Branding & Identity Development
Essential for educational institutions to establish a strong, recognisable brand. This service involves developing a unique brand identity, including logos, color schemes, and a unified message that resonates with potential students and their influencers.
Targeted Advertising & Recruitment Campaigns
Specialised campaigns designed to reach prospective students where they are most active, such as on social media platforms, educational forums, and relevant websites
Why choose our education marketing services?
Customised Marketing Strategies
We have a proven track record of excelling in creating customised marketing strategies that align with the specific needs and goals of educational institutions, effectively conveying their values, strengths, and offerings to the target audience.
Expertise in Digital Education Landscape
The Cusp possesses a deep understanding of how prospective students interact with digital media, what channels they use, and how they make decisions about their education.
Data-Driven Insights & Analytics
By analysing data, The Cusp can identify what strategies are working, where improvements can be made, and how to optimise the marketing budget for maximum impact.
Trust The Process
Cusp’s 4 step process to deliver your version of success:
We are genuinely curious about your data, comprehending your distinctive needs and goals.
Next, we extract profound insights from your data, revealing concealed patterns and opportunities.
We craft compelling messages that speak to your audience, resonating with their interests, needs, and aspirations.
Finally, we create user-friendly data visualisations and strategies that resonate with your audiences.
Don't just take our word for it
“I invited The Cusp to present their findings about Gen A’s behaviour and trends to the marketing team. The team found the workshop engaging with valuable content that helped spark internal conversations about what we must do and prepare to engage with Gen A. Activities have included looking at CRM requirements and development, segmentations, content planning and budget and resources.”
“We really appreciate the extra advice you have given us on our whole marketing approach. You’ve helped us to better track our activity, improve our Open Day (Google Ads) booking UX, and so much more. Thank you.”
“The Google Ads strategy you have put together is just what we need. I appreciate the time you’ve put in to understand exactly what we need, and how your strategy aligns with the activity we’re running internally. Thank you also for your offer of a training workshop for our new team members; I’ll take you up on that!”
“Many thanks to The Cusp for sharing their insights with our Centre Managers. Everyone enjoyed – and I was pleased with the response from my colleagues, too. Diolch”
“The RWCMD team got a lot out of the session and really enjoyed it. We’ve come back with plenty of inspiration, so thank you.”
“Thank you to Louise and Jess for a brilliant, insightful and engaging Gen Alpha workshop. Their session painted a vibrant and multi-dimensional picture of this generation - who they are on a deeper level, what is important to them and useful tips on how to engage with this audience. Bringing this demographic to life has helped us lay the foundations to future proof our marketing strategy and has added great value to our thinking for the year ahead."