Bid farewell to costly TV ads.
Connect directly with your audience during their favourite shows, reaching the right people at the right moment.
Video On Demand
Creative
Development
Unleash the potential of visually stunning and captivating content on your brand, that will promote your product or service on popular video on demand platforms.
Video
Production
Leave the complexities of video production to us. With seamless management of budget and timeline, we take charge of the entire production process through our trusted video production partnerships.
Content
Strategy
Experience the power of a well-crafted content strategy that unlocks the potential for businesses to create exciting, captivating content that truly connects with their audience.
Why
Video On Demand?
The
VOD
Library
VOD platforms offer a vast library of shows, movies, and videos catering to every interest and preference, ensuring clients never run out of options.
Layered
Targeting
Viewers can be targeted by demographic, geographic, and contextual targeting, to ensure your ads reach the right audience.
Hit Popular
Shows
Whether it’s engaging hard-hitting climate change topics, true crime stories, or popular shows like ‘I’m a Celebrity’ and ‘Love Island,’ cost-effective advertising is possible.
Cross-Device
Accessibility
VOD offers cross-device accessibility, allowing clients to enjoy content on smartphones, tablets, smart TVs, and laptops, ensuring non-stop entertainment on-the-go.
Trust The Process
Cusp’s 4 step process to deliver your version of success:
Curiosity
We are genuinely curious about your data, comprehending your distinctive needs and goals.
Analysis
Next, we extract profound insights from your data, revealing concealed patterns and opportunities.
Audience
We craft compelling messages that speak to your audience, resonating with their interests, needs, and aspirations.
Attention
Finally, we create user-friendly data visualizations and strategies that resonate with your audience.
Don't just take our word for it
“The RWCMD team got a lot out of the session and really enjoyed it. We’ve come back with plenty of inspiration, so thank you.”
Yen Curran, Royal Welsh College of Music and Drama
Head of Digital
“Thank you to Louise and Jess for a brilliant, insightful and engaging Gen Alpha workshop. Their session painted a vibrant and multi-dimensional picture of this generation - who they are on a deeper level, what is important to them and useful tips on how to engage with this audience. Bringing this demographic to life has helped us lay the foundations to future proof our marketing strategy and has added great value to our thinking for the year ahead."
Tashi Shetty, Girl's Day School Trust (GDST)
Head of Marketing
“The Google Ads strategy you have put together is just what we need. I appreciate the time you’ve put in to understand exactly what we need, and how your strategy aligns with the activity we’re running internally. Thank you also for your offer of a training workshop for our new team members; I’ll take you up on that!”
Laura Blanco, Gower College Swansea
Commerical Marketing Manager
“I invited The Cusp to present their findings about Gen A’s behaviour and trends to the marketing team. The team found the workshop engaging with valuable content that helped spark internal conversations about what we must do and prepare to engage with Gen A. Activities have included looking at CRM requirements and development, segmentations, content planning and budget and resources.”
Kenon Mann, Imperial College London
Deputy Director of Marketing and Student Recruitment
“Many thanks to The Cusp for sharing their insights with our Centre Managers. Everyone enjoyed – and I was pleased with the response from my colleagues, too. Diolch”
Hannah Thomas, Centre for Learning Welsh
Director of Marketing