A New Ad Platform
Engage with audiences in a whole new way. Your business can be the answer to the question millions are asking. Based on the relevance to each question and context hints, ChatGPT is now available for advertising.
800 Million weekly users worldwide
85% Users can be shown adds
Campaigns from £18 a day
Launch from as little as one week setup
Consumer placements
Sidebar and Sidecar Ads
Sponsored prompt suggestions
Sponsored answers
ChatGPT store sponsored placements
Creator /Affiliate Integrations Advertiser API Integration Sora video placements
OpenAI Ads manager account with pixel and conversation events set up for you. Context hints written from real customer conversations and weekly test readouts: what served, what converted and what needs to be changed next.
ChatGPT Ads target conversations, not individuals. Define the contexts where your ads appear, while user conversations remain private and protected.
The advertising process works by using context hints rather than individual keywords. Ads are matched to conversations, topics and needs where a product is likely to be relevant, such as “3-day London itinerary” or “how to build a coffee table.” This helps determine which ads may be shown, while user conversations remain private and are never shared with advertisers.
OpenAI’s JavaScript pixel and Conversions API feed reporting on impressions, clicks, spend, CTR, average CPC and CPM, and conversions, with UTM parameters persisting on every ad click for your own analytics.
ChatGPT advertising is still in its early stages, and the opportunity is already here. As targeting, reporting, and campaign capabilities continue to evolve, now is the time for brands to start testing, learning, and building their strategy.
Cusp’s 4 step process to deliver your version of success:
We are genuinely curious about your data, comprehending your distinctive needs and goals.
Next, we extract profound insights from your data, revealing concealed patterns and opportunities.
We craft compelling messages that speak to your audience, resonating with their interests, needs, and aspirations.
Finally, we create user-friendly data visualisations and strategies that resonate with your audiences.