Measure your channels at once
Data collection has never been simpler now your analytics are more accurate than ever before.

Funnel
Access all Ad platforms at once
600+ connectors across paid media, analytics, CRM, e-commerce, and more.
Integrations with major platforms including Google Ads, Meta, and TikTok.
Guaranteed connector coverage
Every dashboard customised to each client’s needs.
Tracking Made Easier
Track spend against budgets and targets as campaigns run.
Display your ad creatives in Funnel dashboards.
Client reporting made easier.
Automatic Updates.
24/7 Access for clients.
Performance Analysis
Funnel is a built-in data model that understands marketing data makes it easy to compare results across different channels. Apply your own business logic, validate naming conventions, map channels and campaigns to budgets and targets.
Why Funnel?
Stronger Marketing
Unlike similar platforms Funnel doesn’t manually integrate platforms rather it manages over 600+ plus connectors. Metrics are unified across all platforms and automated quality and schema management. Funnel best fits teams focused on marketing insights.
The Process
Funnel handles the recurring work behind usable marketing data: collecting it, storing it, cleaning it, and keeping definitions consistent. That allows your team to analyse data from all platforms in one place rather than manually accessing multiple platforms separately to access data.
Measurement
Integrate measurement results with key dashboard metrics such as ROAS and CPA, compare actual performance against budgets and targets, share insights with stakeholders and clients through Funnel’s reporting and portal features, and ensure every decision is based on clean, accurate data with no late, missing, or incorrect inputs.
Growth begins with accurate data. Now track it all in one place with Funnel.
Trust The Process
Cusp’s 4 step process to deliver your version of success:
Curiosity
We are genuinely curious about your data, comprehending your distinctive needs and goals.
Analysis
Next, we extract profound insights from your data, revealing concealed patterns and opportunities.
Audience
We craft compelling messages that speak to your audience, resonating with their interests, needs, and aspirations.
Attention
Finally, we create user-friendly data visualisations and strategies that resonate with your audiences.
What would you like to know?
What is Funnel?
Funnel is a marketing data and reporting platform that collects data from advertising, analytics and e-commerce, and CRM tools then combine it into a single, accurate source for reporting and analysis.
Which platforms can I connect?
Funnel supports integrations with over 600+ platforms including Google ads, Meta, LinkedIn, TikTok, Google analytics and so much more.
What makes Funnel different to other competitors?
Unlike other competitors, Funnel is able to place data from multiple ad platforms into one place.
Which one is better, Funnel or Akero?
Akero is mainly for planning, running, and measuring back-to-back marketing campaigns. For educational institutions this would work best for businesses aiming to expand and analyze advertising and data analytics. Funnel is best.
Can Funnel replace spreadsheets?
For a majority of reporting tasks, yes. Funnel automates data collection and standardization, reducing the need for spreadsheets.
Who is Funnel designed for?
Funnel is mostly used by marketing teams, agencies, etc. Any organization that manages data across multiple marketing channels.
How long does it take to get started?
For most users, getting started only takes a few hours while more advanced setups take longer.
Does Funnel help with campaign optimization?
Funnel focuses on data collection, reporting, and transformation. Identifying insights and performance trends. Funnel is not a campaign management platform.