Is LinkedIn turning into TikTok?
It sure feels that way! With a wave of new features designed to boost visibility and engagement, the platform is evolving fast. Whether you’re celebrating career wins, sharing insights, or simply commenting on posts, these updates can help you get noticed like never before. Let’s break them down in a way that makes sense, so you can make the most of them.
These updates aren’t just about aesthetics—they’re about impact. With job milestones and profile activity now catching more eyes, LinkedIn is pushing for more engagement and interaction. A promotion or work anniversary isn’t just another update; it’s a visual moment that demands attention. And with larger previews in the Activity section, your past posts have a better chance of drawing in profile visitors, keeping them scrolling, and ultimately, strengthening your personal brand.
Job Updates & Activity Section Get a Makeover
LinkedIn has given a fresh look to how job updates, promotions, and work anniversaries appear on the platform. Instead of plain text posts, these updates now come with bold text, coloured backgrounds, and a more prominent design, making them stand out in people’s feeds.
Another major change is in the activity section of profiles. Previously, when you shared an image or video in a post, it appeared as a tiny thumbnail under your Activity. Now, LinkedIn has increased the size of these visuals, making profiles look more engaging and encouraging visitors to explore past posts.
Why this matters:
2. Comment Analytics: See How Many People Actually Notice Your Comments
LinkedIn is now showing comment impressions, meaning you can see how many times your comments have been viewed. This data appears right next to the Like and Reply buttons.
How it works:
Why is this important :
Final Thoughts: LinkedIn is pushing for more conversation, of course, they don’t want people to come off of the platform. They want the LinkedIn community to talk more with authentic conversations, not just post and forget. These updates encourage more interactions, whether it’s through engaging posts, eye-catching visuals, or strategic commenting.