LinkedIn Boost Visibility and Engagement Like Never Before

Is LinkedIn turning into TikTok?

It sure feels that way! With a wave of new features designed to boost visibility and engagement, the platform is evolving fast. Whether you’re celebrating career wins, sharing insights, or simply commenting on posts, these updates can help you get noticed like never before. Let’s break them down in a way that makes sense, so you can make the most of them.

These updates aren’t just about aesthetics—they’re about impact. With job milestones and profile activity now catching more eyes, LinkedIn is pushing for more engagement and interaction. A promotion or work anniversary isn’t just another update; it’s a visual moment that demands attention. And with larger previews in the Activity section, your past posts have a better chance of drawing in profile visitors, keeping them scrolling, and ultimately, strengthening your personal brand.

Job Updates & Activity Section Get a Makeover

LinkedIn has given a fresh look to how job updates, promotions, and work anniversaries appear on the platform. Instead of plain text posts, these updates now come with bold text, coloured backgrounds, and a more prominent design, making them stand out in people’s feeds.

Another major change is in the activity section of profiles. Previously, when you shared an image or video in a post, it appeared as a tiny thumbnail under your Activity. Now, LinkedIn has increased the size of these visuals, making profiles look more engaging and encouraging visitors to explore past posts.

Why this matters:

• Your job updates will not get lost in the feed – The new design makes sure people actually notice when you share a promotion or work milestone.

• Better visibility for visual content – If you post images, videos, or any creative work, this update ensures they look much better on your profile.

• More engagement – Bigger images in the activity section can grab attention and make visitors more likely to check out your older posts.

2. Comment Analytics: See How Many People Actually Notice Your Comments

LinkedIn is now showing comment impressions, meaning you can see how many times your comments have been viewed. This data appears right next to the Like and Reply buttons.

How it works:

• Only you can see the impression count for your comments.

• It counts every view, even if the same person sees your comment multiple times.

• Your own views on your comments also add to the total count.

Why is this important :

• Comments can boost your visibility – LinkedIn has already confirmed that commenting just once a week can triple profile views.

• You can track what is working – Now, you can see which comments are actually getting attention and tweak your strategy accordingly.

• Great for brands and creators – Businesses and content creators can measure the impact of their comments and improve their engagement tactics.

Final Thoughts: LinkedIn is pushing for more conversation, of course, they don’t want people to come off of the platform. They want the LinkedIn community to talk more with authentic conversations, not just post and forget. These updates encourage more interactions, whether it’s through engaging posts, eye-catching visuals, or strategic commenting.