UWTSD

UWTSD

• Paid social and digital advertising strategy.
• Student recruitment strategy.
• Digital awareness and content production.
• Google Performance Max.

We were asked by the University of Wales Trinity Saint David, an employment-focused university that dedicated to ensuring students from any background can develop academic and practical skills, to develop a campaign that drew in new students to the university and encourage application before the January 14th deadline. We created a Google Performance Max digital awareness and conversion campaign to promote applications, it used targeting strategy focused on those who were actively interested in the subject areas. These ad groups were constructed by Subject Specific searchers and Generic univeristy searchers, delivering a high volume of engaged traffic.