Case Study

Soracom

Client:

Soracom

Scope of Work:
  • Google Performance Max
  • Strategic search advertising
  • Market positioning
Project Summary:

We partnered with Soracom to reconstruct and deliver Google Ads that focus on cutting waste and boosting the performance of the brand amidst rising competition. A cross-funnel strategy that combined Google PMax, LinkedIn, and sector specific campaigns in order to capture audiences, as well as expanding to new platforms such as Reddit. By utilising these optimised, message-driven methods, we were able to successfully double Soracoms click-through rates and keeping Soracom visible in a highly competitive market.

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+166 % Click Increase
+63 % Click-Through Rate Increase
90 % Impression Share
Soracom - A Case Study with The Cusp Soracom - A Case Study with The Cusp

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