Case Study

RWCMD

Client:

RWCMD

Scope of Work:
  • Paid social and digital advertising strategy
  • Audience research and segmentation
  • A/B testing of headlines, visuals and calls to action
  • Performance monitoring and ongoing refinement
Project Summary:

We worked with the Royal Welsh College of Music & Drama to deliver an Always On digital campaign promoting its BMus courses across the UK and USA from June to October 2025. The aim was to attract prospective students, sustain visibility and drive applications through a structured full-funnel approach. Using the College’s existing “Take the Lead” creative, we optimised how assets were used across platforms through testing, segmentation and ongoing refinement. Both markets followed the same phased journey, building engagement during Awareness, retargeting around Consideration and Open Days, and focusing the final Conversion phase on driving UCAS Apply clicks. This insight-led, platform-specific delivery improved engagement and conversion across both territories.

View Live Project
5,058,114 Impressions
30,347 Link Clicks
325 Apply Clicks
RWCMD - A Case Study with The Cusp RWCMD - A Case Study with The Cusp RWCMD - A Case Study with The Cusp RWCMD - A Case Study with The Cusp

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