Rebranding and B2B sales strategy

Boxharry Digital, a seasoned technology provider, excels in upgrading technology stacks with top-tier websites, web portals, and apps.

Despite over 20 years in the market, Boxharry faced a branding challenge and Boxharry struggled to articulate their value to new audiences effectively. That’s where we came in, designing a new brand, value proposition and sales strategy to put Boxharry front and centre.

We significantly boosted interactions, ensuring that Boxharry Digital’s new brand resonated with a broader audience.

The new brand and outreach initiatives solidified Boxharry Digital’s position as a leading technology provider in their region.

Our targeted strategies successfully broadened the network of Boxharry, increasing qualified leads.

We used our four step process to deliver success:

A brand beginss internally. We began with a strategic workshop involving stakeholders from across the team to identify Boxharry’s core value propositions and unique offering.

We then developed a vibrant new brand identity that highlighted their technical expertise and approachable service. This included: Renaming to “Boxharry Digital” to emphasise their digital focus, updating the logo to reflect their technical expertise, and refreshing the colour palette to showcase the vibrancy and friendliness of the culture.

With a strong brand foundation in place, we crafted a strategic communications strategy to amplify Boxharry’s presence in the market. Our efforts included market-leading collateral for organic social media, engaging sales decks tailored to sectors and the launch of ‘Tech Over Tea’, a webinar series to engage new audiences.

To ensure Boxharry was top-of-mind within their industry, we executed a comprehensive LinkedIn outreach strategy. This approach positioned Boxharry as a key player, fostering connections with businesses crucial to their sector.