West Midlands Police
West Midlands Police
Scope of Work:- Social media campaign strategy
- Paid social media advertising
- Video-led creative delivery
- Audience targeting and optimisation
We partnered with West Midlands Police to deliver a proactive digital awareness campaign to reduce drink-driving during the Euros. With football fans at increased risk of making unsafe decisions on match days, the campaign needed to cut through busy social feeds and prompt reflection at the moments that mattered most.
Using video-led content and targeted social media activity, the campaign reached over-18s across the West Midlands region. By aligning messaging with key fixtures and maintaining an always-on presence throughout the tournament, the campaign successfully supported road safety awareness during a high-risk period.
View Live Project
Targeted Campaigns That Help Save Lives
The campaign successfully reached football fans across the West Midlands during the Euros, delivering strong engagement and high visibility at key moments throughout the tournament. An always-on approach, supported by fixture-day boosts, helped keep the message front of mind when risk was highest, demonstrating the impact of timely, targeted social media in supporting road safety awareness.
See More Of Our Work
View All Projects
Ready To Work Together?
Let’s link up. Complete the quick form on our Contact page to schedule a 30-minute consult with The Cusp team. We’re ready to start building something remarkable with you.
Schedule a Chat