Case Study

Sandwell College

Sandwell College - A Case Study with The Cusp
Client:

Sandwell College

Scope of Work:
  • Multi-platform paid media strategy
  • Campaign phasing - awareness, retargeting, apply now
  • Video-led retargeting creative
  • Search strategy across brand and college searchers
Project Summary:

The Cusp delivered Sandwell College’s Enrol From campaign for the 2025 intake across multiple platforms, guiding school leavers from awareness through to application. Meta drove scale and engagement through video-led retargeting and Alumni creative, while Google Search captured high-intent audiences through Brand and College Search strategies. The Apply Now phase generated the strongest on-site engagement, with Brand Search activity responsible for a significant share of traffic. This phased, multi-platform approach ensured consistent visibility and application-focused performance throughout the enrolment cycle.

View Live Project
7,430,422 impressions
154,057 link clicks
8,347 APPLY NOW CLICKS
Sandwell College - A Case Study with The Cusp Sandwell College - A Case Study with The Cusp Sandwell College - A Case Study with The Cusp Sandwell College - A Case Study with The Cusp

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