Marketing Roadmap
Find your

Feeling lost in marketing and sales? 
Our marketing roadmap service can guide you back on track.
The Cusp’s marketing roadmap service is split into two key areas workshop and strategic action list. 

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Why a Marketing Roadmap?

Create
Purpose

Sales and marketing unite within a marketing roadmap, synergising efforts to achieve shared objectives and drive purposeful growth for the business.

Sales & Marketing Unite

In a collaborative workshop setting, sales and marketing teams come together to lay the foundation for a robust marketing strategic framework.

By aligning sales efforts and marketing insights, they establish a cohesive plan that leverages strengths, ensuring a comprehensive approach to achieving business objectives and driving sustainable growth.

Our Process

Trust The Process

Cusp’s 4 step process to deliver your version of success:

01

Curiosity

We are genuinely curious about your data, comprehending your distinctive needs and goals.

02

Analysis

Next, we extract profound insights from your data, revealing concealed patterns and opportunities.

03

Audience

We craft compelling messages that speak to your audience, resonating with their interests, needs, and aspirations.

04

Attention

Finally, we create user-friendly data visualizations and strategies that resonate with your audience.

Testimonials

Don't just take our word for it

“The RWCMD team got a lot out of the session and really enjoyed it. We’ve come back with plenty of inspiration, so thank you.”

Yen Curran, Royal Welsh College of Music and Drama

Head of Digital

“Thank you to Louise and Jess for a brilliant, insightful and engaging Gen Alpha workshop. Their session painted a vibrant and multi-dimensional picture of this generation - who they are on a deeper level, what is important to them and useful tips on how to engage with this audience. Bringing this demographic to life has helped us lay the foundations to future proof our marketing strategy and has added great value to our thinking for the year ahead."

Tashi Shetty, Girl's Day School Trust (GDST)

Head of Marketing

“The Google Ads strategy you have put together is just what we need. I appreciate the time you’ve put in to understand exactly what we need, and how your strategy aligns with the activity we’re running internally. Thank you also for your offer of a training workshop for our new team members; I’ll take you up on that!”

Laura Blanco, Gower College Swansea

Commerical Marketing Manager

“I invited The Cusp to present their findings about Gen A’s behaviour and trends to the marketing team. The team found the workshop engaging with valuable content that helped spark internal conversations about what we must do and prepare to engage with Gen A. Activities have included looking at CRM requirements and development, segmentations, content planning and budget and resources.”

Kenon Mann, Imperial College London

Deputy Director of Marketing and Student Recruitment

“Many thanks to The Cusp for sharing their insights with our Centre Managers. Everyone enjoyed – and I was pleased with the response from my colleagues, too. Diolch”

Hannah Thomas, Centre for Learning Welsh

Director of Marketing

Start your journey

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