Fueling Engaging Clicks
Tap into our expertise and place your message directly in front of millions, reaching them with precision-targeted ads.

Google Ads
Bespoke Strategy Development
We don’t believe in one-size-fits-all. Our Google Ads strategy is tailored to your unique business goals, targeting the right demographics, interests, and behaviours for maximum impact, driven by market trends and customer behaviour analysis.
Google Ad Improvements
Keywords (Search Keywords & Negative Keywords, Match Type)
Sitelinks
Structured Snippets
Ads and Extensions
Networks
Bidding Strategy
Conversion Tracker
In-depth Performance Analysis
Stay informed and agile with our detailed Google Ad performance reports. Every click, every conversion is tracked. See the direct results of your investment and understand your return on Google Ad spend.
Why Google Ads?
Targeting Options
Google Ads’ extensive targeting options let you reach your ideal customer at the right time and place. It’s like having a conversation directly with your potential clients.
Conversion Tracker
With flexible cost-per-click or cost-per-impression pricing, you’re always in control of your advertising budget. Google Ads is a cost-effective method of advertising where you only pay when someone clicks on your ad.
Measurable Impact
Google Ads provides detailed metrics and analytics to measure your campaign’s success. It’s unlike traditional advertising methods and gives you a clear picture of your return on investment.
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Embark on your Google Ads journey with us. Skyrocket your online presence, transform prospects into loyal clients, and gain a competitive edge. Contact us today to craft your custom strategy and unlock the full potential of Google Ads
Trust The Process
Cusp’s 4 step process to deliver your version of success:
Curiosity
We are genuinely curious about your data, comprehending your distinctive needs and goals.
Analysis
Next, we extract profound insights from your data, revealing concealed patterns and opportunities.
Audience
We craft compelling messages that speak to your audience, resonating with their interests, needs, and aspirations.
Attention
Finally, we create user-friendly data visualisations and strategies that resonate with your audiences.
Don't just take our word for it
“The Google Ads strategy you have put together is just what we need. I appreciate the time you’ve put in to understand exactly what we need, and how your strategy aligns with the activity we’re running internally. Thank you also for your offer of a training workshop for our new team members; I’ll take you up on that!”
Laura Blanco, Gower College Swansea
Commerical Marketing Manager
“Thank you to Louise and Jess for a brilliant, insightful and engaging Gen Alpha workshop. Their session painted a vibrant and multi-dimensional picture of this generation - who they are on a deeper level, what is important to them and useful tips on how to engage with this audience. Bringing this demographic to life has helped us lay the foundations to future proof our marketing strategy and has added great value to our thinking for the year ahead."
Tashi Shetty, Girl's Day School Trust (GDST)
Head of Marketing
“I invited The Cusp to present their findings about Gen A’s behaviour and trends to the marketing team. The team found the workshop engaging with valuable content that helped spark internal conversations about what we must do and prepare to engage with Gen A. Activities have included looking at CRM requirements and development, segmentations, content planning and budget and resources.”
Kenon Mann, Imperial College London
Deputy Director of Marketing and Student Recruitment
“The RWCMD team got a lot out of the session and really enjoyed it. We’ve come back with plenty of inspiration, so thank you.”
Yen Curran, Royal Welsh College of Music and Drama
Head of Digital
“Many thanks to The Cusp for sharing their insights with our Centre Managers. Everyone enjoyed – and I was pleased with the response from my colleagues, too. Diolch”
Hannah Thomas, Centre for Learning Welsh
Director of Marketing