Shaping Energy Reform:
Before change is possible, it is imperative that people trust you and your campaign, which is no easy task.
We believe a great first step in this process is deciding on a message that people can get behind. When presenting a sustainability campaign, the best approach is to be honest and focus on an area that would feel authentic to your organisation.
When conveying this message, the kind of language you use can have a massive impact on its effectiveness. That is why we suggest the use of emotive language, providing evidence in a compelling way to convince people that your campaign is worth their investment.
Community Engagement: Fostering Support:
In our experience, a strong online community can be one of the fastest and most effective ways of reaching new likeminded people. But with so much content online, it is important that you know how to correctly market your campaign in a way that stands out.
Hashtags for example, serve as the ideal way to generate support around a specific topic. Creating a hashtag that can be shared by other users means your campaign can spread beyond just your follower base easily given enough interest. They are also a very clever way of linking your content to that of other similar content, potentially reaching their audience as a result.
Before any of that however, the most important thing is creating content for your campaign that presents your message in a captivating way. Through message and/or imagery, this is the part that will get your target audience to stop scrolling and give your campaign their attention. That is why it is crucial that you efficiently communicate your goals and why they matter in a way that people will want to engage with.
Corporate Partnerships: Driving Change:
Finally, we have found partnering with other brands to help spread your campaign can be beneficial for both organisations. When starting a new campaign, the affiliation with other already well-respected brands grants you both credibility and trust in the eyes of consumers. Not only that but your brand and campaign will be exposed to a potentially far bigger audience than your own, many of whom will already be interested in those same issues you are. Additionally, any sharing or cross promotion of the campaign by your partners can give a huge boost to its discoverability.
Be aware however, we believe it is essential to understand who you are partnering with, as partnering with a business that works against your goals will negatively reflect on the message you are wishing to convey.
Call to Actions (CTAs):
CTAs serve as the linchpin of any successful campaign, providing the necessary push for individuals to actively engage with your cause. Whether it’s urging them to sign a petition, make a donation, or spread awareness through social media, CTAs crystallise the desired action you want your audience to take. Craft these directives with clarity and urgency, ensuring they align seamlessly with your campaign’s objectives and resonate with your target demographic. By strategically placing CTAs within your messaging, you empower individuals to become catalysts for change, transforming passive observers into active participants in the journey towards energy reform. Remember, the effectiveness of your campaign hinges on the potency of your CTAs—make them compelling, concise, and hard to ignore.
