West Midlands Police – VAWG

West Midlands Police – VAWG

• Social media campaign strategy
• Campaign Awareness
• Geo-targeting

The West Midlands Police requested that we create a digital campaign, VAWG Change the Story, aimed to engage and raise awareness of around domestic abuse at Christmas. This campaign was targeted towards those in the West Midlands area who are ages 21-60 across Meta services and Youtube. The campaign successfully achieved over 300,000 impressions and engagements, exceeding every KPI target set. It was able to exceed its targets due to the relevance of the time of year and holidays as well as prompt an important message through its campaign .