Case Study

West Brom

West Brom - A Case Study with The Cusp
Client:

West Brom

Scope of Work:
  • Multi-channel paid media strategy
  • Audience-led targeting
  • Creative and format testing
  • Measurement and optimisation
Project Summary:

The West Brom appointed us to deliver a targeted brand awareness campaign to reach renters and first-time buyer audiences across the West Midlands. The objective was to significantly increase visibility, engagement, and qualified traffic through a coordinated multi-platform paid media strategy. The campaign ran across Google Performance Max, Meta, and TikTok, and exceeded all agreed KPIs, delivering strong reach, engagement, and sustained website traffic uplift.

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688,962 IMPRESSIONS
8,432 Clicks
70 % Website traffic
West Brom - A Case Study with The Cusp West Brom - A Case Study with The Cusp

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