Vyne
Vyne
Scope of Work:- Multi-channel strategic online marketing
- OOH advertising campaign
- In-app promotion
- Healthcare audience targeting
We collaborated with Vyne, a leading healthcare supplier, to increase awareness and adoption of the new Vyne Online app among healthcare professionals. Designed to support clinicians with fast, on-demand access to essential healthcare supplies, the app needed strong visibility within hospital environments and across digital channels used by medical professionals.
The challenge was to reach busy clinicians in a highly regulated healthcare setting, communicate the value of the app clearly, and drive meaningful action, from awareness through to download and ongoing use.
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Strategic Media Built to Drive App Adoption
Vyne launched a high-impact campaign that reached healthcare professionals at key moments across digital and in-hospital environments. A multi-channel strategy combining hyperlocal targeting, digital advertising and out-of-home placements built strong visibility across partner and growth hospitals. Focused messaging and always-on activation helped drive engagement and app downloads, positioning Vyne Online as a valuable tool for healthcare professionals.
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