Case Study

The Courtauld Institute of Art

The Courtauld Institute of Art - A Case Study with The Cusp
Client:

The Courtauld Institute of Art

Scope of Work:
  • Postgraduate student recruitment
  • Digital media strategy and buying
  • Full-funnel campaign delivery
  • Performance optimisation and reporting
Project Summary:

We partnered with The Courtauld Institute of Art to deliver high-performance digital recruitment campaigns for its specialist postgraduate programmes. Working closely with their internal team, we developed and refined a precision, full-funnel approach that elevated global awareness and converted interest into qualified applications. Across multiple recruitment cycles, our work combined strategic insight, targeted media and continuous optimisation to deliver measurable results within modest budgets and short timelines.

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10,600,000 exposure and impressions
358,012 website clicks
542 apply conversions
The Courtauld Institute of Art - A Case Study with The Cusp The Courtauld Institute of Art - A Case Study with The Cusp The Courtauld Institute of Art - A Case Study with The Cusp The Courtauld Institute of Art - A Case Study with The Cusp

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