Telford College

Telford College

• Always-on paid media strategy
• Multi-platform campaign delivery
• Audience segmentation
• Retargeting and lead capture strategy

The Cusp delivered an Always On, multi-platform campaign for Telford College to maintain consistent visibility and drive applications across Apprenticeship, School Leaver and Adult Learner courses in a highly competitive market. Using a coordinated paid media approach across Meta, Google Search, Google Performance Max, TikTok and Snapchat, we ensured the College remained front-of-mind with key audiences throughout the year. Meta supported lead capture and retargeting, TikTok and Snapchat built reach and awareness among 15–18 year olds, and Google ensured visibility to high-intent searchers. This high-frequency, cross-channel strategy combined reach, engagement and intent, resulting in sustained website traffic and strong application-driven conversions.