South Bank Colleges – T Levels

South Bank Colleges – T Levels

• Student Recruitment - T Levels
• Generating interest and raising awareness
• Paid media strategy across Google and Meta
• Delivery of video marketing and creative

We were asked to work on the South Bank Colleges T Levels campaign, a digital initiative targeting prospective students aged 15-18 years old in key South London postcodes with career-driven alternatives to A Levels. The aim was to generate interest and awareness in applying for T Level courses in South Bank Colleges. This campaign launched across multiple platforms such as Google, Meta and TikTok. The campaign raised the impressions and site traffic, optimising the campaign on the final fortnight by adding a parent targetting group, resulting in an over 200% click increase. This campaign performed extremely well, greatly exceeding the KPI targets set.