MBZUAI Undergraduate Campaign
MBZUAI Undergraduate Campaign
Scope of Work:- Student recruitment strategy
- Global digital advertising
- Full-funnel campaign delivery
- Creative and content production
We partnered with MBZUAI to launch their first-ever undergraduate degree, designing and delivering a global digital recruitment campaign that turned a brand-new programme into a high-performing application engine. From strategy to creative and media execution, we built a full-funnel experience that guided students from curiosity to application, filling the pipeline in under three months. Beyond awareness, every channel, message and optimisation was focused on one outcome: attracting high-calibre global talent and converting them into qualified applicants.
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From Zero to Global Applications
By collaborating with The Cusp, MBZUAI gained more than a media partner. They gained a performance-driven recruitment engine. Our team combined strategic insight, creative and digital expertise to launch their first undergraduate degree and attract high-calibre students worldwide, turning curiosity into applications at scale.
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