Case Study

Aberystwyth University

Client:

Aberystwyth University

Scope of Work:
  • Audience optimisation
  • Consultancy marketing
  • Improving visibility and engagement
  • Social media analysis
Project Summary:

The Department of Research, Business and Innovation at Aberystwyth University requested that we audit, refine and relaunch the department’s marketing and communication approach. Our approach was to create clear messaging utilising insights from stakeholder consultations to brand perception surveys to ensure that the framework was tailored to targeted groups. We created a refreshing visual direction along with covering content planning and future campaign timing, leading the university to reach a global audience and significantly boosting visibility.

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15,000,000 Impressions
200,000 Clicks
27 Research Themes
Aberystwyth University - A Case Study with The Cusp Aberystwyth University - A Case Study with The Cusp

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