Refine relevant audiences online.
It’s noisy on social. But you can cut-through the noise with purposely crafted social content & the right strategy for you.
Social Marketing
Strategy
Prioritise relevant audiences on the platforms that matter for your organisation. We develop customised social media strategy that identifies the exact platforms to focus on for the best conversions.
Management
Our team takes the reins of your social media accounts, from creating and publishing content to engaging with followers and monitoring analytics. We take care of everything.
Social Media Analysis
We will create a social media analysis of your online presence. We’ll generate targeted ads, maximise ad spend, and analyse your campaign performance.
Why Social Marketing?
Cut-Through
Social media platforms have billions of monthly active users – (yes, it’s noisy out there). But you can cut through the noise with strategy and compelling messages that speak direct to your desired audience.
Audience
Targeting
Social media platforms offer a variety of targeting options, including demographics, interests, behaviours, and keywords, allowing advertisers to reach specific groups of users
Maximise
Ad Spend
Social media advertising can be relatively inexpensive, with options for both cost-per-click (CPC) and cost-per-impression (CPM) pricing models.
Influencer
Marketing
Whether you specialise in destination marketing, or even population health segments – you can collaborate with influencers, bloggers or nano-influencers. We’ll find you the right balance.
Trust The Process
Cusp’s 4 step process to deliver your version of success:
Curiosity
We are genuinely curious about your data, comprehending your distinctive needs and goals.
Analysis
Next, we extract profound insights from your data, revealing concealed patterns and opportunities.
Audience
We craft compelling messages that speak to your audience, resonating with their interests, needs, and aspirations.
Attention
Finally, we create user-friendly data visualizations and strategies that resonate with your audience.
Don't just take our word for it
“I invited The Cusp to present their findings about Gen A’s behaviour and trends to the marketing team. The team found the workshop engaging with valuable content that helped spark internal conversations about what we must do and prepare to engage with Gen A. Activities have included looking at CRM requirements and development, segmentations, content planning and budget and resources.”
Kenon Mann, Imperial College London
Deputy Director of Marketing and Student Recruitment
“The RWCMD team got a lot out of the session and really enjoyed it. We’ve come back with plenty of inspiration, so thank you.”
Yen Curran, Royal Welsh College of Music and Drama
Head of Digital
“The Google Ads strategy you have put together is just what we need. I appreciate the time you’ve put in to understand exactly what we need, and how your strategy aligns with the activity we’re running internally. Thank you also for your offer of a training workshop for our new team members; I’ll take you up on that!”
Laura Blanco, Gower College Swansea
Commerical Marketing Manager
“Many thanks to The Cusp for sharing their insights with our Centre Managers. Everyone enjoyed – and I was pleased with the response from my colleagues, too. Diolch”
Hannah Thomas, Centre for Learning Welsh
Director of Marketing
“Thank you to Louise and Jess for a brilliant, insightful and engaging Gen Alpha workshop. Their session painted a vibrant and multi-dimensional picture of this generation - who they are on a deeper level, what is important to them and useful tips on how to engage with this audience. Bringing this demographic to life has helped us lay the foundations to future proof our marketing strategy and has added great value to our thinking for the year ahead."
Tashi Shetty, Girl's Day School Trust (GDST)
Head of Marketing