Euros Drink Drive Campaign
The West Midlands Police asked us to develop a proactive digital campaign aimed at deterring football fans from drink-driving during the Euros.
This campaign used thought-provoking videos to capture the attention of football fans and help them to consider the devastating consequences of drink driving.
The campaign ran across Meta, TikTok, and YouTube targeting over 18 year olds in the West Midlands region.
We used our four step process to deliver success:
We timed our campaign to coincide with the Euros, with activity targeted specifically to football fans in thje West Midlands across TikTok, Meta and YouTube.
To maximise impact, we implemented “always-on” activation during the Euros tournament. We increased activity specifically on the days when England was playing, utilizing boost activity alongside direct messaging.
Our strategy involved using messaging and content to boost social engagement and interaction. We optimised targeting and budgets to ensure maximum impact during the campaign.
West Midlands Police
Euros Drink Drive Campaign
