Strategic OOH and Digital Advertising

Vyne, a leading healthcare supplier, offers on-demand delivery services for healthcare supplies used by both medical professionals and patients at home.

Collaborating with them, we highlighted the advantages of using the new Vyne Online app, specifically designed for healthcare professionals.

To boost awareness of the Vyne online service among growth hospitals, we implemented a strategy using high-impact videos.

This approach targets partner and growth hospitals to drive visibility of the Vyne app and encourage clinicians to download and use it.

We used our four step process to deliver success:

Our team crafted a comprehensive media strategy covering Vyne awareness, app promotion, and app remarketing through various digital channels, print, and out-of-home advertising. We tailored our approach for each audience, segmenting based on growth and partner hospitals to ensure the messaging was relevant.

Our campaign has been meticulously focused on healthcare practitioners, particularly discharge nurses. By targeting hospitals at a hyperlocal level to engage practitioners at their workplace and aiming at niche industry publications, we ensured reaching our audiences on the platforms they frequent, including LinkedIn and Meta.

We implemented advertising campaigns in hospitals to maximise the reach and visibility of the Vyne offering, targeting specific audiences. Our strategy included out-of-home advertising with D6’s, A1 posters, and A3 posters in prominent hospitals, supported by a leaflet campaign and hyperlocal digital marketing to reinforce the message.

We optimized our budget by launching a high-impact brand campaign, complemented by an ongoing always-on strategy aimed at boosting conversions and fostering customer loyalty.