Volos is a multi-disciplinary consultancy specialising in highway infrastructure.
They deliver engineering, project management, and quantity surveying services for both public and private sectors, and they’re proud to be problem-solvers who work closely with clients to deliver the best possible results. With a growing reputation in a technical and highly regulated industry, Volos needed a digital presence that matched the quality of their work. While their projects spoke volumes, they wanted to build greater visibility online, connecting with peers, potential collaborators, and clients to strengthen their positioning in the infrastructure space.
Social Media Management with a Focus on LinkedIn
We managed Volos’ social media presence across LinkedIn, Instagram, and Facebook, with a priority focus on LinkedIn to engage industry professionals and key stakeholders. Our strategy boosted Volos’ brand visibility and engagement across platforms, supporting their position as a trusted infrastructure consultancy.
We took time to understand Volos’ voice, values, and vision, ensuring that every post aligned with their core identity. While Instagram and Facebook were used to extend brand reach and highlight company culture, LinkedIn served as the lead platform for insight-driven content, professional storytelling, and industry-specific updates. This platform-specific approach allowed us to meet different audiences where they were, with content tailored to the expectations and behaviours of each channel.
We used our four step process to deliver success:
We crafted a consistent, professional, yet approachable tone of voice that aligned with Volos’ values: humble, hungry, and people-smart. This voice was carried through every piece of content from project highlights to employee shout-outs ensuring clarity and cohesion across all communications.
It was important that the tone felt human and grounded while maintaining the credibility expected in the infrastructure space. We avoided corporate jargon and leaned into real stories, helping Volos stand out for all the right reasons.
Our content highlighted Volos’ projects, company culture, industry insights, and client successes—tailored primarily for LinkedIn, while adapting key messages for Instagram and Facebook audiences.
We made it easy for their audience to understand what Volos does and why it matters. Whether it was showcasing team milestones, site visits, or updates from the field, we built a content mix that kept the feed fresh, informative, and reflective of the work happening behind the scenes.
We implemented a regular content calendar prioritising LinkedIn, supported by coordinated posts on Instagram and Facebook to maintain broad engagement.
This approach ensured Volos showed up regularly in their audience’s feeds without overwhelming followers or relying on filler content. Posts were timed to maximise visibility and scheduled with upcoming campaigns, industry dates, and recruitment needs in mind.
By tracking analytics, we refined content and posting times to maximise reach and engagement, ensuring continuous growth and improved ROI across all channels. We monitored what formats resonated most (e.g., image vs. video vs. carousel), what themes sparked the most engagement, and when audiences were most active. These insights fed directly back into the content strategy allowing us to iterate intelligently and keep momentum going.
Volos
