Tour of Britain
Tour of Britain and Visit Bridgend asked us to develop a campaign that would captivate local residents and entice a wider audience to experience the allure of these off-the-beaten-path locations.
Instagram & Facebook Ads
The creative approach vividly conveyed the electrifying atmosphere as the Tour of Britain cyclists raced along the route. Ads targeted both local residents and cycling enthusiasts from afar, capturing their imagination and excitement.
Real Results.
Real Impact.
Engagements
Engagements vs Benchmark
Clicks
Attention Making
We used our four step process to deliver success:
Crafting the Creative
We came up with the message “Ride the Excitement.” The approach effectively conveyed the electrifying atmosphere when Tour of Britain cyclists swiftly traversed the route, whilst showcasing the Visit Bridgend brand.
Animating the Adventure
The next step was to create an animated flyover tour, allowing the spectators to envision the exhilarating experience of watching the race at winding intersections and plan their visit accordingly.
Targeted Outreach
We deployed paid media on Facebook and Instagram, strategically targeting both local resident and cycling enthusiasts from further afield to ensure our message would reach its targeted audience.
Precision Marketing
Intended public varied from Ogmore Valley locals, families and cycling enthusiasts within a 5-mile radius and cycling aficionados within a 10-mile radius. Every penny spent was calculated investment to reach the most relevant audience.