Case Study

Tour of Britain

Tour of Britain and Visit Bridgend asked us to develop a campaign that would captivate local residents and entice a wider audience to experience the allure of these off-the-beaten-path locations.

Female cyclist
The Creative

Instagram & Facebook Ads

The creative approach vividly conveyed the electrifying atmosphere as the Tour of Britain cyclists raced along the route. Ads targeted both local residents and cycling enthusiasts from afar, capturing their imagination and excitement.

Tour of Britain Instagram Ads on mobile device
Our Results

Real Results.
Real Impact.

30,000 0

Engagements

3 0

Engagements vs Benchmark

3,000 0

Clicks

Our Strategy

Attention Making

We used our four step process to deliver success:

01

Crafting the Creative

We came up with the message “Ride the Excitement.” The approach effectively conveyed the electrifying atmosphere when Tour of Britain cyclists swiftly traversed the route, whilst showcasing the Visit Bridgend brand.

02

Animating the Adventure

The next step was to create an animated flyover tour, allowing the spectators to envision the exhilarating experience of watching the race at winding intersections and plan their visit accordingly.

03

Targeted Outreach

We deployed paid media on Facebook and Instagram, strategically targeting both local resident and cycling enthusiasts from further afield to ensure our message would reach its targeted audience.

04

Precision Marketing

Intended public varied from Ogmore Valley locals, families and cycling enthusiasts within a 5-mile radius and cycling aficionados within a 10-mile radius. Every penny spent was calculated investment to reach the most relevant audience.

Start your journey

Book a call
with us

      Back