Always On multi-platform campaign
Telford College, a further education provider, specialising in equipping students with career-ready skills through advanced academic and vocational training.
Telford College aimed to maintain consistent visibility and generate applications for their Apprenticeship, School Leaver and Adult Learner courses. The challenge was to stay front-of-mind within a competitive market. By combining Meta, Google Search & Google Performance Max, TikTok, and Snapchat. We were able to do that.
We have achieved exceptional reach, significantly boosting brand visibility across all platforms.
Strong interest from the audience is continuing to drive high traffic to Telford’s website.
Conversions have confirmed that the campaign has successfully motivated users to take action.
We used our four step process to deliver success:
Telford College aimed to maintain consistent visibility and generate applications for their Apprenticeship, School Leaver and Adult Learner courses. The challenge was to stay front-of-mind within a competitive market.
The Always On approach combined Meta, Google Search & Google Performance Max, TikTok, and Snapchat.
Meta focused on lead capture and retargeting, while TikTok and Snapchat drove reach among the 15-18 audience. Google ensured visibility to active searchers.
The campaign exceeded engagement targets, validating the short-term impact of a high-frequency, multi-platform approach.
Telford College
Telford Always On
