Sandwell School Leavers
Sandwell College tasked us to attract school leavers to its full-time study programmes. The challenge was to cut through the clutter of back-to-school promotions and convert interest into applications.
A multi-platform strategy combined Meta (video and static), TikTok (short-form engagement), and Google Search & Performance Max (search intent capture).
By pairing engaging visuals with student-centric messaging, the campaign resonated with students and guided them through retargeting pathways designed to convert interest into applications—successfully balancing brand awareness with performance outcomes through a strategic platform mix and tailored creative.
We used our four step process to deliver success:
To cut through the clutter of back-to-school promotions and convert interest into applications.
A multi-platform strategy combined Meta (video and static), TikTok (short-form engagement), and Google Search & Performance Max (search intent capture).
The campaign used visual storytelling and student-centric messaging to build awareness, supported by retargeting journeys to encourage applications.
This campaign delivered on awareness and application goals, proving the power of platform mix and tailored creative.
Sandwell Leavers
SandWell College Leavers
