Sandwell Apprenticeship Recruitment
Sandwell College needed to drive apprenticeship applications from local young people. The challenge was to build awareness and capture intent-driven traffic in a competitive post-16 market.
A dual-strategy campaign was deployed across Meta (for awareness and retargeting) and Google Search & Performance Max (for high-intent traffic).
We used our four step process to deliver success:
Sandwell College needed to drive apprenticeship applications from local young people. The challenge was to build awareness and capture intent-driven traffic in a competitive post-16 market.
A dual-strategy campaign was deployed across Meta (for awareness and retargeting) and Google Search & Performance Max (for high-intent traffic). Meta focused on engaging creative assets, while Google campaigns targeted key apprenticeship search terms. Retargeting nudged interested users toward conversion.
The campaign sparked significant interest in Sandwell’s post-16 Apprenticeship courses, guiding users from awareness to action with impactful, cost-effective results.
This campaign successfully boosted apprenticeship applications for Sandwell College by combining high-impact Meta awareness ads with intent-driven Google search activity.
Sandwell Apprenticeship Recruitment
Sandwell Apprenticeship Recruitment
